In our increasingly technology-driven world, anyone trying to learn a new software suite probably already understands the value video tutorials hold, but for developers who may not entirely , exactly why video tutorials are worth their weight in gold. Engagement First let’s talk about engagement. Sifting through even the best-written technical manuals can be confusing… Continue reading The Value of Video Tutorials
Category: Business Communications
Strategic communications are precise communications
Language is a strange contradiction. On the one hand, it is technical and objective, with precise rules for conjugating verbs, selecting pronouns, using proper punctuation and so on. On the other hand, it’s a messy, subjective affair. Different words have different meanings to different people, based on geographic, cultural and even economic status. One classic… Continue reading Strategic communications are precise communications
When it Comes to Organizational Stories, the Devil is in the Details.
Why do we watch entire episodes of scripted television these days? Almost every program starts with a summary of the previous week’s episodes, condensing the important plot points of the season into a short, easily digestible blurb that rapidly brings the audience up to speed. But then the title cards scroll by, this week’s episode… Continue reading When it Comes to Organizational Stories, the Devil is in the Details.
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