In our increasingly technology-driven world, anyone trying to learn a new software suite probably already understands the value video tutorials hold, but for developers who may not entirely , exactly why video tutorials are worth their weight in gold. Engagement First let’s talk about engagement. Sifting through even the best-written technical manuals can be confusing… Continue reading The Value of Video Tutorials
Adventures in AI Artwork
My latest project, the Legends of Athea Players’ Guide to my homebrew fantasy roleplaying setting, makes extensive use of AI generated artwork, and I have to say, the experience was enlightening. From how easy it was to create art that captures a mood to how frustratingly difficult it was to make even the simplest refinements,… Continue reading Adventures in AI Artwork
M:TG Play Aid
Just a little something I put together to help newcomers to the game of Magic: The Gathering better understand how it’s played… …and how to work through the Combat phase of the game.
How Freelance Writers Help SMBs
There’s a phrase regularly passed around marketing and SEO circles: Content is king. That’s because content marketing remains one of the most successful marketing strategies available. In fact, content marketing generates around three times the number of sales leads and up to 6x as many conversions as traditional marketing techniques. There are plenty of other… Continue reading How Freelance Writers Help SMBs
A serious but not unreadable misstep
REVIEW – Friendly Neighborhood Spider-Man #2 (March 2019) Spoilers ahead! Rumor has it there’s a new hero in Spidey’s life… and it’s Pete’s snarky octogenarian neighbour? I know as readers we’ve come to expect unexpected twist and turns in our plot lines, so I guess I understand why Taylor felt compelled to include the reveal… Continue reading A serious but not unreadable misstep
Friendly but not groundbreaking
REVIEW – Friendly Neighborhood Spider-man #1 (March 2019) Spoilers ahead! In a Marvel comic universe becoming increasingly overrun by an ongoing spider infestation, it’s something of a minor miracle that the new Friendly Neighborhood series from Taylor and Cabal manages to carve out its own little— well, neighborhood—of the spider-verse. But it does exactly that,… Continue reading Friendly but not groundbreaking
Strategic communications are precise communications
Language is a strange contradiction. On the one hand, it is technical and objective, with precise rules for conjugating verbs, selecting pronouns, using proper punctuation and so on. On the other hand, it’s a messy, subjective affair. Different words have different meanings to different people, based on geographic, cultural and even economic status. One classic… Continue reading Strategic communications are precise communications
When it Comes to Organizational Stories, the Devil is in the Details.
Why do we watch entire episodes of scripted television these days? Almost every program starts with a summary of the previous week’s episodes, condensing the important plot points of the season into a short, easily digestible blurb that rapidly brings the audience up to speed. But then the title cards scroll by, this week’s episode… Continue reading When it Comes to Organizational Stories, the Devil is in the Details.
The Freestyle Writing Challenge
I was nominated by Roberta Laurie to do the Free Style Writing Challenge. I’m not normally the type to post a blog this personal on a site that I generally keep sanitized for the sake of professionalism, but I’ve decided I’d rather be an active writer with content that risks being a bit too open than… Continue reading The Freestyle Writing Challenge
Crystal Clear Copy and Communications Strategies
Clarity and precision are key to communications. So let me be direct, precise, and clear about what I do. I help you and your organization communicate with your stakeholders and key audiences. I help connect your brand and business to the people who need to know about it. And I do it all in a meaningful way.
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