There’s a phrase regularly passed around marketing and SEO circles: Content is king. That’s because content marketing remains one of the most successful marketing strategies available. In fact, content marketing generates around three times the number of sales leads and up to 6x as many conversions as traditional marketing techniques. There are plenty of other reasons for adopting a content marketing strategy, but regardless of the whys, the fact remains that you should be regularly publishing new content. That means you need to be regularly creating new content as well.
Fortunately, there’s a relatively low cost, low maintenance way to get started or enhance your current content marketing strategy, and that’s by hiring a freelance writer/creator to take it on for you. There are plenty of benefits to using freelancers and listing them all would take too much time, so here’s the top four reasons your SMB should consider outsourcing your content marketing to a qualified freelancer.
- Reduced costs
- Flexibility
- Fresh eyes
- Creative network
Reduced costs
Just because content marketing is a must for pretty much any business these days doesn’t mean you need to break the bank doing it. Depending on the size and scope of your organization, it might not make sense to bring on new personnel to handle your content marketing. Consider whether your content needs actually require an entirely new hire, or whether you might be better off with someone supplementing your existing staff or marketing team. This is where hiring a freelancer comes in.
This is because freelancers can be hired on retainer, hourly, or a fixed cost basis. Rather than spending thousands on personnel salaries every month, you only spend on the hours that are actually used fulfilling your strategy or completing projects. Why invest in onboarding and training new salaried personnel when a freelancer can fill the role for a fraction of the cost? Even if a new freelancer requires extended training, your ongoing costs will drop as they gain familiarity with your organization and products. As a result, they’ll require less support as the relationship grows.
Flexibility
Any freelancer worth their rate will be familiar with creating a wide variety of content types. Sure, you might initially hire one to enhance your business position in the marketplace by writing weekly posts for your website, but that’s hopefully not the end of their expertise. Often freelancers can also help with other types of content marketing including knowledge base articles, infographics, and whitepapers.
Freelance writers’ expertise shouldn’t end at with blog posts though. Getting a good writer on your vendor roll means you’ll have access to training and demo video scripts, as well as radio and video ad scripting for more traditional marketing. A good freelancer will also be able to help deliver branding guides, in-house style guides, and other internal documents to unify and streamline your branding and internal communications.
Fresh eyes
It’s easy to forget about technicalities and fundamentals when you’ve been working on a project for an extended period of time, which is another reason why it’s good to hire from outside the organization for creative projects. Newcomers will have fresh eyes that can bring a valuable new perspective. They might find that powerful features you used so often you assumed they were obvious are actually difficult to locate for new users. They may see new ways to organize knowledge bases and training programs or identify crucial missing information you felt was irrelevant. Bringing in a creative freelancer can be a great way of getting fresh perspectives on your products or service offerings.
Creative network
While not exclusive to writers, gaining access to a freelancer’s creative network is another major advantage of working with one. Writers are typically well-connected to other creative fields, such as the digital artists that design the pages and templates for their words, or the animators that bring their words to life. Being a writer means being part of a larger creative network, and that means you gain access to that network as well. Got a major campaign coming up but no cycles in house? A good freelance writer can free you from having to source additional creative resources or help you do so quickly from sources you might not normally consider. You could be missing out on exceptional, competitively priced talent by relying exclusively on sites like Upwork or Fiverr.
Of course, these are just a few of the benefits that hiring a talented freelance writer can bring to your organization. If you need help developing content for your SMB, get in touch with dpcfreelance today for copy that’s direct, precise, and clear.
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